Washington State University isn’t just another business school so their brand needed to stand out as well.

Each brand element centers around a dynamic and dimensional path, based on the concept that no two paths are alike and Carson College’s business program is built to bring each student’s unique path to life.

The brand Identity included a new logo, utilizing WSU’s cougar mascot, a unique approach to WSU’s color palette, a library of imagery styled to reflect the new color palette, and a relevant and authentic approach to typography.