Behind the spokesman and his animal friends? A strategy and a new brand ID.

We wanted consumers to feel as if they could grab a snack right off the page and reshot almost every product imaginable to honor the guidelines. We created custom snack graphics, patterns, and went all in on a new Farm Rich green, a deep, rich, green to compliment the campaign.

When you launch a brand-new campaign to a brand-new audience, you can’t push them to your old website. We created a site for snacks. Matching the tone of our spokesman, we made sure farmrich.com made it as easy and engaging as possible for those who wanted to grab a snack, to grab a snack.