Morey’s Seafood
A bear in a grocery store? Fun. But this was more than just a commercial. This was a whole brand refresh. The new brand strategy came to life with a product launch that included new Morey’s product packaging, elevated brand guidelines and photography, social media, a website, elevated recipe content, and, yes, a TV spot with a bear.
Brand Identity, Website, Social, Print, POP, TV
Brand Guide
Rich textures, curated propping, stylized food photography, hand-drawn illustrations, and packaging elements all combine to create a sophisticated palette of imagery.
ART DIRECTION
Bear carts were designed and built for TV and instore promotions.
