Farm Rich Campaign
Farm Rich needed a shift in strategy and a new audience. So while we didn’t start from scratch, this new humorous tone allowed for some fun tv spots and updates to the brand guides (that you can see here).
TV, Social, Print, Outdoor, Experiential, Swag
When the campaign launched during Super Bowl LIII, we wanted to make sure snacking felt naturally a part of the game experience. So we asked fans to “bet” on the game for a chance to win snacks and custom snack swag.
Art Direction
Cornstalk shower curtains, topiary goats, rooster alarm clocks, and a whole lot of live animals. No detail was spared in imagining the perfect home for Farmer Rich.
Title: Snack King // Director: Docter Twins // Production Company: Papaya Films
Title: Best Seat in the House // Director: Docter Twins // Production Company: Method